Since its inception in 1984, Nike Air JordanAir Jordan
In 1984, Nike took a bold risk by signing Michael Jordan, then a rising star in the NBA, to an unprecedented endorsement deal. The first Air Jordan 1, released in 1985, broke league uniform rules with its bold black-and-red colorway, earning fines for Jordan every time he wore them on the court. However, Nike cleverly turned this controversy into a marketing advantage—fueling consumer demand and sparking what would become a sneaker revolution.
Over the decades, each Air JordanAir Jordans 3’sAJ11’sAir Jordans
Beyond sports, Nike Air Jordan
Nearly 40 years later ,the Air JordanJordan RetroWhy Not Zer0.5
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